Jim Milles

Canada Leads the World in Social Networking

In Social networking on December 1, 2008 at 11:54 am

Digital marketing measurement firm comScore reports that Canada leads the world in number of citizens visiting a social networking site such as Facebook per month, with 86.5% in September 2008.  The United States was sixth, after Brazil, UK, Mexico and Spain.  These figures measure only those who used home or work computers, and do not include users of public workstations at libraries or internet cafes, or users of mobile phones or PDAs.

  1. Very interesting Jim. Thanks for this.

    callkm 1 December 2008 at 1pm

  2. Does it measure social networking at work?

    Betsy McKenzie 2 December 2008 at 3pm

  3. Not from what I can tell without attending the presentation in Brazil.

    Jim Milles 2 December 2008 at 3pm

  4. I read with interest the related NY Times article and thought you (and comScore) would be interested to see my recent analysis of physician rating websites, which shows Canadians to show a much greater propensity to rate MDs online than do Americans. For instance, almost 60% of Canadian MDs are rated vs. only 12% in the US, at least on one major site, RateMDs. For the report (PDF), see:

    http://www.thehealthcareblog.com/the_health_care_blog/2008/11/md-rating-sites.html

    Ruth Given 4 December 2008 at 4pm